How do I reduce cycle time?
Or hey, how do I improve color control across media? You've got questions. We hear you. And we have the answers. Ask away.
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What is VDP anyway and why should I want this DVD?
Variable data printing. There’s still a lot of mystery in the market about what it really is and how difficult it is to execute. VDP, a form of personalized printing, can range from simply including the customers’ name in the graphics of a direct mail piece to using data intelligently to create a unique piece tailored for each individual in your database (images and text can change depending on the demographics of each individual).
Kodak teamed up with the United States Postal Service (USPS), AdAge, and Printing Impressions to create this DVD. We wanted to show folks how easily VDP could be done and share some great success stories to help people understand the value it can deliver. This FREE DVD demonstrates what you need to know to run a successful VDP campaign and shares real-life success stories from various industries.
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